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Davidson Brothers Brewing Co.
> Dacker Ale brand launch |
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CHALLENGE:
Davidson Brothers Brewery is a Glens Falls staple offering a line of beers with a very classic look. Seasonally other beers were offered, but the brand image had not been altered in over a decade. Rick and John Davidson created the recipes of the core beers offered by the brewpub, while a new recipe that they wanted to produce was actually devised by a local man with no prior connection to the company. Could they introduce a new beer and position themselves as a competitor in the craft brew market? How could they put a new beer on the market without hurting the sales of their other beers?
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